Here we are talking about Google my business, and it’s also called a Google map business, so don’t be confused.
Before we talk about our main point, let me tell you, local organic SEO and Google My Business both are different, yes you heard right, both are different.
In this article we talk about GMB, I will publish the next article on the local SEO ranking factor very soon.
In this article, you will get step by step all processes to optimize your Google My Business listing.
At the end of the article, you will get an e-book I created.
In that e-book, you will find these 3 things.
1) Google My Business Checklist
2) How To Write Attractive Google My Business Description
3) Google Tips For Responding To Negative Reviews
What You Will Learn in This Post
What Is A Google My Business
It is an essential factor of Google to get your business online with Google. It helps people find any services or place nearby their location.
By Google map business you can easily get any company or service provider information like Location, Website, Phone Number, Working Hours and company reputation via their Service and Product Reviews.
In other words,
Google Allows business owners to set up their company brief profile on Google to show their Business information to their clients and citizen.
When you looking for any service in your city, that time you will search on Google for that service, Google gives you 3 results under a map, which result comes from Google My Business.
But you know well, a lot of companies and service providers provide the same service and product in one place, why Google shows only the top 3 business information in their results.
It all depends on your Google My Business Optimization.
How do you optimize your business for the top 3 results, we talk about this in the section below.
If you want any help regarding Google My business, you can visit Google Help center website or call on 18444919665.
You can also tweet on Twitter at @GoogleMyBiz
Google My Business show your business information at 3 locations.
Why Use Google My Business
Today, 9 out of 10 people search the Internet when they want to buy a service or product, and 7 out of 10 people make purchases from businesses found on the Internet.
By using Google Map Business you can appear your business right when people search for products or services you offer then, and interested people automatically get in touch with you.
Today Millions of businesses are on Google Maps, and they are leveraging their sales because According to Google report 70% of people are satisfied with Google My business results.
— Google Small Biz (@GoogleSmallBiz) March 22, 2019
So, It’s a great opportunity for you to grow your business with Google My Business.
If you offer a service or product in your local area, then you have to rank higher in the Google Maps business as well as in local organic results as well.
Because of Local Organic Result ranking is boosted your Google My Business ranking.
When you will optimize your Google my business page properly, then it helps Google to understand more about your business and services very easily, and this very good for your website to rank high in the Google search result page.
Why Google My Business Is Important
Over the years, Google My Business is going up like a rocket, so the GMB tool helps businesses to attract more customers. It helps business owners share specific information by connecting with customers and sharing posts.
When you submit your business information on Google Map Business After Verification Google shows your business additional information in SERP Right side this information also called a Knowledge Graph (also called as a Knowledge panel).
Google map business is an easier way to share your business information with customers and peoples.
People easily get exact information about business and services by Knowledge Panel.
Nowadays everyone using smartphones and laptops with Google Chrome or any other browser, no matter which browser you use, you usually received all results based on your location.
Bottom line results are worthless because no one checks those listing if your listing is rank in Bottom Line In Google, You can’t Increase your sale.
For good sales, you have to perform very well in Online and Offline, both sides.
Optimize your website and Google Map Business listing for Good Online performance.
Let’s begin, start to optimize business listing.
How to Optimize Google My Business
56% of local business owners have not claimed their Free Google My Business Account Yet.
You do not do this type of mistake.
First of all, you have to claim for your GMB account, once you verify your business address and details after then you have to optimize your Google map business for better ranking.
When you want to rank your business listing in high competition, that time you have to put lot’s of passion because it’s a very long process to get a better ranking in Google.
If you have not to claim your Google My Business account yet, here is the first step for you. Visit this link and add your business in Google Maps Listing.
Lots of business owners are just claiming their business and forget about it. They don’t know about GMB ranking factors and other features of Google to optimize your listing.
That’s why they can’t increase their sales by GMB.
Now I am telling you how you can optimize your GMB for Good Ranking.
You have seen lots of articles and YouTube videos about how optimization Google Map business?
Even then you are not able to optimize your account properly?
Do not worry, here I tell you about all the strategies that I personally use for my business and my customers, and value in 2019 and beyond.
Add Primary keyword With Location in Title
In Google Maps Business Title Tag is a very important part because according to Google ranking Factor if you add your keyword in the title, you can easily increase your change for better ranking.
Google My Business Title Length Is 100 characters, you can easily use your primary keyword with your location.
When you add your keyword in the start of Title with the location, then you will increase your 30% of chance for rank in High Competitors keyword.
According to me, you should add a similar keyword with the main keyword in your title.
You should add one keyword at the start of the title and the second keyword at the end of the title.
This strategy I personally use and this is good for me.
I use this strategy In Google my business title and also in my website Article Title.
You can see this article title, I already added my main keyword in the Title.
Select Right Specific Category, Relevant to Business
You have to select proper Category according to your business because Category is the main part of Google My Business Ranking Factor.
Google identifies your business based on your category selection and you know very well if you provide IT related services then you never rank in any other category.
Google has 2395 Business Category so it’s very difficult for Google to identify your business category according to your Title, Description or any other details. You have to choose from 2395 category list, you can’t create your own.
If there is no specific category based on your business, here you can add multiple categories (additional Category) according to your business service.
But you have to add the category of this listing according to your business, otherwise, it will be spam.
Spam Is decrees you’re ranking if you do more spam then Google Disable your Google My Business Account.
(Ex:- If your offering website development services, someone search for Car washing center at your location, so that time you never rank in this keyword if maybe you will rank in this keyword but is worthless for you, that’s why You have to select the proper category.)
Setup Your Company Address and Service Area
As you know very well, Google Always show results based on location, you have to set up your business location properly with your ZIP code.
If you provide your service in multiple cities or places, that time you will not claim for other Google My Business Account.
You just Select Multiple Areas or Cities and do a proper set up like an Add that areas name in your listing description, Typically you will follow all strategy so definitely you will rank in all areas and cities.
Set up a perfect address, city, state and pin code, and properly drag location icon in the map section.
(EX: If you provide Service in your location but you don’t set up your address perfectly in Google Map business then you can’t rank in your location. If you rank outside of your location it is worthless for you because you don’t provide your service out of your area. You need to set up perfect your location.)
Setup Your Business Opening Time and Close Time and Also Special Hour
Here you have to set up your business opening time and closing time because Google wants to show the accurate result to their users, that why you have to set up your business timing.
When you completely set up your opening and closing time then you need to set up your Special hour and date.
Hour setup informs Google you are caring for your customers, Google loves this.
Add or Create Your Business Website in Google My Business
When your GMB listing will rank In Google, That Google is Show your Title, Reviews, Business Address, open and Close Time, Directions and Website Option in SERP.
Add your business website link to Google Map, people will be redirected to your website just after clicking this link.
Your Website On-page Optimization helps to Google for more understand about your business, on-page signal Boost your GMB ranking.
You can add schema code in your website HTML part for connecting your local listing to Your Website.
If you have no Website, don’t be worried because Google provides you Free business website builder.
Go to the Google My Business Dashboard, Click On Website.
There you will get free website customization.
You can Customize Google free website Template according to your requirements.
If you have knowledge about SEO (Search Engine Optimization), You can also rank this website In the Google search engine.
[Note: Schema codes don’t increase your ranking in Organic Result but this code Improves your CRT.
Using this code you can show additional information about your service and product, customers easily know about your service and product.]
Write in Depth Description Include Localized Keyword
We all Know Title tag and Meta Description is very Important In SEO, so you have to write your Service and Product in-depth Description with a localized keyword.
Before you write a description of your product or service, make sure you read Google guidelines about Description. Now you know what to do and what to do not.
Google Gives you brief guidelines of what can and what can’t include in your Description.
You can use your location multiple times but don’t forcefully add.
Find LSI keyword and synonyms keyword according to your niche or industry but don’t forget to add your location with their keywords.
For find Long Tail and LSI keywords, You can use Any keyword Planner, free or paid as you want.
When you collect your all keywords after then you can write your description.
You should write a short and sweet description with your keyword and location.
I don’t recommend you to do keyword stuffing, but here you can write a description under 750 characters with your all keywords, Must be your description under the limit.
You should Use the Near Me word in your description with your main keywords.
Add also Emoji Related to your business In Description because most of younger people are beginning to search Emoji+ near me (Typically on their mobile devices), This strategy is brand new, You have to implement your strategy with the latest trend.
Write in Depth Description Include Localized KeywordClick To Tweet
At End of the article, you will get My Free E-book. In this E-book, I already added my tips for writing Google My Business Description (These Tips I am not adding In This Article, want my tips of GMB description, Go and Download that E-book.)
Add Local Business Photos and Videos
According to Google, Business with a photo get 35% more clicks to their website and 42% higher Direction Requests for driving direction in Google map.
Most people are choosing to look at photos and videos more than reading the content.
You can create more engagement with your customers by publishing images and videos.
Engagements are one of the important ranking factors for Google Maps, Images are attracted to people for your product and service.
You have to take advantage of Images and Videos, Share your business information like Events, Special Offer, your new product and many more by sharing info-graphic images.
Google My Business Images Size
Here is your Image Sizes List
Logo Images: Logo is an Identity of your business, you have to use the same image in both places, it means you have to use a website Logo as a Google My Business Logo.
- Profile Logo Size should be 250 x 250 pixels (minimum 120 x 120, maximum 5200 x 5300)
Cover Photo: Your Cover Photo has really showcased a brand page personality.
It’s a larger featured photo in Google my business.
- Cover Photo Size Should be 1080 x 608 pixels (minimum 480 x 270, maximum 2120 x 1192)
Interior Photo: In this part, you have to add your office interior images with your office asset.
- Interior photo size should be 240 × 240 pixels
Exterior Photo: Here you can add your office outside images, and add popular landmark images nearby yours. When you add landmark images then people are more understanding about your business location.
- Exterior Photo Size Should be 240 x 240 pixels
At Work Photo: Here you need to add images of your employees and customers’ meeting to better understand your business environment.
- At Work Photo Size Should be 240 x 240 pixels
Team Photo: Here you can add your employee team photo, and you can also add your business trip photo with your employees.
- Team photo size should be 240 x 240 pixels
Google My Business Video: Videos added some variety to your Google map Account, make you stand out among other businesses in your industry.
- Video Length:- 30 Seconds or shorter
- Google My Business Video Size:- 100 MB Or Smaller
- Video Quality:- 720p Resolution Or Higher
Now, we are going to talk about the trending strategy of Digital Marketing.
Google My Business Messages Tool
Google Allows you to use direct messages function in Google map business.
Sometime Lots of people are don’t want to call you.
In fact, a study was conducted on textrequest.com, they found that 90% of the business Leeds is coming from text messages instead of phone calls.
So that’s why mobile messaging can be a more effective part of your marketing strategy.
You should take advantage of the message marketing strategy to grow your business.
Once you verify your phone number, you will have full access to turn on or off and edit your message and also you can update the number as needed.
Go to the Google Map Business Dashboard, Click on Messaging Option (Above Photos Option).
Once you opened the messaging Dashboard, Here you can see 2 Option. Install from Google Play or Install from the App Store.
You can select any one option based on your cell phone.
Once you have downloaded Google My Business App In your Cell Phone, You can see Business welcome Message Setup option.
Write short and sweet messages, this message converts people into your customers. Which can benefit you of more sales.
If you don’t want to share your personal phone number, so then you can use the alternative phone number option by Google Allo message.
Once you verify your phone number, you will have full access to turn on or off and edit your message and also you can update the number as needed.
Typically follow the above steps to optimize your business listing, You can see the good result within a couple of weeks.
Once you properly optimize your Google Maps listing, You have to check your business listing Score By Moz.
Moz allows you 14 days Free Trial for Moz Pro.
Google My Business ranking Factors
The impact of Google Maps Business on Local Search ranking factor has been growing in 2018, According to MOZ 2018 local search ranking factor survey.
Google My Business signals make up 19% of the top ranking factors for Your Google maps listing ranking, it means your Google My Business optimization boost your listing ranking very well.
Google update their ranking factor year by year, Few of us know and few of us don’t know but the main ranking factor never changes.
According to me, Google loves up to date and fresh information, so you have to keep updates your all information from time to time and share your post on Google.
Now features like a Google post, Google Question and Answer, And Images/Videos updates are frequently mentioned through the MOZ Survey as top ranking signals.
60% of consumers say local search results with good images capture their attention and push them towards a decision to buy a product.
Google allows you to share your business information with a publishing post.
— Google Small Biz (@GoogleSmallBiz) April 9, 2019
By sharing your post you can share your business update, offers and new product information to your audience.
Before you create your first post, you must read Google Post Guidelines.
Definitely, these guidelines will help you very much, now you have enough knowledge about Google post, now you can publish your first post.
Go to Google My business Dashboard, you can see posts option, click on this option.
Clicking on that option, create your New/First Post.
Before you publish your post, make sure your post images are SEO friendly.
You did not make your images are SEO friendly yet, follow the below steps.
- Add GEO Tag In an Image
- Add keyword In Image Title
- Use keyword In Image Subject
- Add keyword In Image tags
- Add keyword In Image Section Comments
You have to follow this step before you publish it.
Because of, GEO Tag is given Signal to Google for your business location (Citations), you know Google always show result based on your search location.
You have to add your location (GEO Tag) in Facebook page, Pinterest and other social media and also other business listing list when you create high Citations, and citations boost your ranking in your targeted keyword.
Once you rank in your location, you can increase your income double and triple time.
SEO friendly Setup is over, now we can publish a post.
Before you publish your post you have to know about types of posts and also which types are a perfect use for more income.
You can publish your post in 4 types:
- In what’s a new post, you can highlight new products and the latest services.
- Publish the event post and tell about your upcoming event and service.
- If you are starting a special offer or offering a flat discount on your product or service, at that time you should publish an offer post for your audience.
- Share your product or service information such as product benefits, product reviews, and a GIF file.
Google offers you to add a Call to Action (CTA) button in the bottom of the post.
- Sing Up
- Learn More
- Order Online
When you create your Google post, you have to put this thing to keep in mind.
- Google allows you 1500 characters in post details and 58 characters in Title per single post, but only 54 characters of post description and 23 Characters Of Title, Google shows up In their Result.
- If you used the CTA button in your Post so Google shows up the CTA button in the bottom of the post.
- Post Image size should be 400 x 300 pixels with a high-quality representation of your business.
- Always publish GEOTAG images in Google My Business.
- Make your image SEO friendly.
- Share your all posts images on Social Media.
These strategies work for all types of posts.
Google My Business Post Examples
Now you can post many ways like announce upcoming events, highlight new products or services and you can share your business news.
Google posts are free, easy to publish and highly visible way to show off your business Good things happening with your business.
Google Map Business offers four different types of posts, and also multiple times post can be live at the same time with a CTA button.
Click Here and get 37 Ideas to Publish Your Post on Google, and which Click To Action Button is Boost your post click-thought-rate.
What’s New or Add Update Post
When you update your product version or add additional services in your business, so that time you can publish What’s New types of post.
Using this type of post you can highlight your anything about your product and service, these types of post makes your business so unique.
Here you can share your latest business news or other information based on your business.
If you publish these types of post, you should use Learn More CAT Button because of here you will provide the little bit latest information about your business.
But, you already published a full information article of this latest news on your main website, so add that article link here for redirection.
When someone clicks on your Learn More button, it will be redirected to your landing article page, after redirect they will get more information about the latest news of your business.
Event Information Post
Here you can promote your upcoming or current events information directly on your Google Business.
If your company is starting any events like a free training program or any special festival events, so that time you can use event type posts.
Because here you will get the additional setup of a post such as a start date and End date, and also starting time and end time.
You can easily provide all the information to all.
Here you want to win your previous and new customers so you have to use Book Button for Good CTR.
If you or your company provide any special offer on your product and services, so that time you can use the offer post.
Here you have the more additional option more than Event Post.
— Google Small Biz (@GoogleSmallBiz) March 20, 2019
Add attractive offer Title and write 1500 characters offer description.
You will need to specify the time frame for your offer, you can set up which is the time the offer post will be live on Google Map business.
You will have an option to set up your coupon offer code in offer types of posts.
If your company is running any other offer, add those offer links here, customer easily gets information of more offers, whom they easily engage with you.
You know very well, more engagement = more ranking = more sale = more revenue
Every offer and coupon has terms and conditions, add Terms and Condition page link bottom of the post.
Offer post helps you for E-commerce business also.
Lots of people make this mistake.
They don’t add their product images and videos in the product section.
That’s why people do not know about your products and services.
People don’t know what you offer, that’s why they don’t buy your product.
It means, no sale = no income.
You don’t make this type of mistake, actively posting all product images or small videos in the product section.
When you publish product article post in your Google My business, carefully add the product name, price (if product price has one type of range, please mention that range in range section), describe that product benefits, advantage, product feature and other product details in the Product description.
When someone direct come to your business listing, where they will get product section option, so people easily get product and service update and information. (Typically in mobile, Google Show up Product Option in the navigation bar).
It’s almost one type of ranking factor to add your product or service images in the product section.
When you publish a post, this post appears in Google’s Google Knowledge Graph in your business knowledge panel.
Here is a big disadvantage of Google My Business, that is Google automatically remove your post from the bottom of your listing (Knowledge panel) after 7 days.
But this post showing up in your Google Business listing.
Feel Free to ASK For Reviews
Reviews are one of the biggest ranking factors in Google map business.
If you have a Good review on your business listing, definitely you will rank high in a search engine and make more revenue from your business listing.
We all have one goal behind ranking that is more income and more sales.
Everyone checks your product or service before they purchase it from you.
That’s why they go to read your reviews and rating at Google.
If you’re rating and reviews are good, defiantly they buy your product and services.
Once you will get a review on your listing, You have to do a response on all review.
Review is good or bad, it does not make sense, you will just answer all the reviews.
If you get a good review, so say to thanks him/her for review.
But if you get poor reviews, then you have to apologize for the mistake and they will have to accept it for the future.
Now you think about how we get a review from our customers?
it’s simple, Share your review link with them.
And Google allows you to share your listing link for reviews.
You can share a link to your business review using two methods.Feel Free to ASK for ReviewClick To Tweet
Method:1 Using Google Map
Open a Google map in a new browser.
Search your business or company name at top of the left corner. [Here you can double check your business address is correct or not on Google map dashboard.]
After selecting your business listing, click on the share button.
When you click on that button, you will get a short link, copy that link and share with your customers.
Tell customers to give feedback on the work and product of you.
If you want someone to click on your link, then be redirected directly to the review of the popup?
Ok fine, follow these steps for direct review pop-up.
Method:2 Using Whitespart Website
Open Whitespark.ca website.
Once you open this website you will get tool option in navigation.
Put your mouse cursor at the tool option, then you can see the Google Review Link generator. Open it
Once you will open this tool you got one type of map.
In the top of the left corner, you have to Search your business or company name.
After selection your business, you can see your business location and business name.
Bottom of the map you can see Here’s your review Link Box.
And the front of that box you will get a short link, copy that link text.
And share with your previous customers by sending them email or text messages.
If you direct share your link and ask them for review, then they will ignore your mail and texts.
Or give you a simple 5-star review without any valuable feedback.
This type of review is meaningless for your business.
Because someone will go to read your review, but they don’t get any valuable Feedback about your business, They will go back and don’t purchase your product and service.
This review is a 5-star review but Review don’t increase your sale.
It means, No sale means No Income.
That’s why you need a 5-star review with valuable feedback.
You have to write a proper email/text structure to increase your chance to get more valuable reviews.
Here’s an example of a template that I personally use.
E-Mail Template for valuable Feedback on your business
|Subject:- Hello (customer name), regarding our service or product feedback.|
We are successfully Complete Your Project on [Project Complete Date]
It was very difficult for us to successfully complete your project without your support and informational information.
We feel proud to work with you and we would love to more work with you.
I hope you checked this project.
If you love our Work, please give your valuable feedback to our Google My Business Listing and other social media platform.
Here Is Link:-
Google My Business Listing Link:-
A small request from us, when you give a review on our account, at that time use our business name and our services/product name in the review.
Thank you for give us the chance to work with you and We look forward to hearing from you soon for more projects.
When you use this strategy, defiantly you will get valuable Review and Feedback.
In the above screenshot, you can See the customer used our brand name (GSTBLUE) and service/product name (Bookkeeping, Software) in the Review.
When someone includes your brand and product name in the review, that review boosts your Google maps ranking like a rocket.
If you will get these types of valuable reviews on your business.
Then definitely you can increase your customers trust about your product and service.
More Customer Trust = More Sale = More Income
There is a good quality review in your business, you definitely get a high ranking, and review is a major ranking factor.
When Someone Adds your Brand and Service/product name in the review, this is a Good for your business and you have to do response on that review with Keywords, this Review with keyword boost your Google My Business ranking.
But 6 out of 10 customers do not give you review including your brand and service name, that time don’t be worry because I will share one more keyword strategy in the later review response part.
But, here keep this thing in your mind that is, Always give a response (Reply) to each and every review.
Whatever the review is good or bad.
It does not matter, you need to respond all reviews on your listing.Get 5 strat Review with Valuable FeedbackClick To Tweet
How To Rank Higher On Google Maps
Typically, if you are doing all of the above, you will see some results within 1 month.
But, here your work is not over.
Because of this, it is just a Good ranking, not a High ranking.
According to me, if you followed the above section all step perfectly, then you can see your business listing in the top 1 to 5 or 6 to 10.
But not on the 1st position, but sometimes the competition is low when you get the first position ranking.
But, when you are in high Competition, that time you have to do more work for high ranking.
In this section, I will share my hacks for High competition keywords Rank.
You want instant ranking in Google maps, use Google My Business ADS.
If you are not familiar with Google Ads, you should read my detail guide on Google Maps Business AD set up.
In that article, I shared all strategy that helps you to set up your first Google Maps ADS.
but here I will share that hacks, that work free of cost, so let’s start.
Responds To All Reviews with Keyword
Review is a major ranking factor of Google Map business and it’s true.
And positive Review gives you a better ranking and more income.
But only positive reviews do not give you high ranking because the Google review guidelines clearly state that when you receive a review in your Google business listing, you have to answer all reviews on your list with your brand name and service/product name.
Your response is a very important thing in Google My Business for more sales.
When you respond to the review, then you will create engagement for your account.
I told you above, engagement is very important for your business listing.
If you have more engagement on your Google map, you can make more income from your business.
I covered in the above review section, you should get a review with your brand and service/product name, this strategy works very well for Ranking.
But there I told you mostly your customers do not add your brand and service name in the review.
That time you need to add your brand and service name in review response when you add your keywords in the response part, that time that keyword informs Google about your service and product.
In simple term,
when you easily inform to google about your service, then you save lots of Google’s time that’s why Google gives you good ranking as a reward.
Take Benefit Of a Negative Reviews
According to the Review Trackers survey, 44.6% said that if the owner has responded to negative reviews then they would be more likely to visit the business.
When you respond to a negative review, maybe this negative review response builds more trust about your company for new customers.
(EX:- Someone comes to your listing, they saw with your good response for a negative review, then they will think you have worried about your customer’s experience with your service.)
Your Good response Review will give one type of Good Signal to Google for Ranking.
When you give Respond to your review, that time keeping is things in your mind.
- Always, provide value to your customers, it means to add value in your Review Reply.
- Share your Experience with that particular customer.
- If any funny thing happened during to project, add this thing with your valuable response.
- Make sure add your keyword in Review Response.
In End of the article, you will get E-Book, in this E-book, you will get Google Tip for responding to negative reviews while leaving a positive impression.
When you provide good value to your previous customers, then you increase your chance to get more new customers.
As well as, you can get more projects from your previous customers.Response to All Reviews on Your ListingClick To Tweet
Active posting on Google is a powerful key to promote your business in interesting latest ways.
As above I told you Google love fresh and latest content for their user.
Because Fresh content has the latest information with a more real-time example.
If your Google My Business Listing is New, You must publish at list a daily 1 (one) post in the Google map list.
You have no time to publish daily new posts, You can manage your post schedule by OneUp app.
OneUp is a post schedule management software for Google My Business, you can manage all types of post schedule by using this software.
This software is very easy to use and very useful to schedule your post on Google maps business to leverage it for more sales.
According to me, this is the best software to manage your Google My Business Posts.
When you publish a daily post on GMB, then you will get more engagement on your account.
You know very well, Engagement is the biggest ranking factor of Google.
Lots of people don’t know about this strategy, so you should take advantage of this strategy.
After publishing the post, you have to share all the posts on social media (By using Oneup app you can also easily set up your all social media post), because there are a large number of social media viewers.
On social media you can easily get more engagement, not easily but you can.Manage Your Daily Post Schedule by using OneUp app (Try it for Free)Click To Tweet
Now, I am teaching you how you can use social media For Google My Business ranking.
Setup Your Social Media Account For Your Business
Nowadays social media is a big platform for business marketing.
According to the US Company study, most people spend their maximum time on social media on the day.
Now peoples are smart, so you also have to become smart with people and change your marketing strategy for increasing your income.
At least once in a day, 90% of People are active on social media.
That’s why you have to take advantage of social media for increasing your income.
And also Social media Profile Setup is one type of Ranking Factor of Google Maps.
Your business easily goes viral on social media, but you have to use proper tag, #tag (hashtag), should use proper keywords in Title and Meta Description as well, using social media you can easily get in touch with target people, if you have target people then defiantly you can increase your income more and more time.
Setup Your Business page On Facebook
Facebook is a big and famous social media and also Google takes Facebook page set up as a ranking factor of Local Ranking.
When you go for setup your business page on Facebook, that time you have to set your business name, address, phone number, office/shop opening and closing time, categories and more other options you will see on there.
When you add your business Name, Address, and Phone number, Google counts that information as citations so using the Facebook page you will increase your citations and business customers too.
You can also run the Facebook Ads Campaign according to your requirements.
Facebook ads setup is a little bit confusing to set up but you can easily learn Facebook ads form my friend Siddharth Pal founder of MonkMarketers.com.
Siddharth pal is a Facebook ads expert and also a Dropshipping expert.
Setup Your Pinterest Board PIN
Pinterest is another good social media platform for generating Good Traffic, you can increase your traffic monthly to monthly by using the normal strategy.
Pinterest Allows you to save your business related images by creating boards and also you can add your business location and increase your business citations.
Google increases your ranking based on your location authority (citations).
When you share your GEO tag business listing image on Pinterest, And you already added your Location In Pinterest profile then Pinterest automatically builds your location trust and authority to the front of Google.
If you didn’t add your location In Pinterest yet, you must follow the below step.
- Open Pinterest.
- Click On Right side 3 (three) Dot (…) Option
- Click On Setting Button below 3 dot option.
- You can see Location option below About Your Profile.
- Add your same Address, you already added to your Google My Business Address field.
Congratulations, Your Location Successfully added to Pinterest.
Images will easily be going viral on the internet, that’s why you have to submit your business images here.
After publishing GEO tag Image in Google My Business Post, you have to publish that image on Pinterest.
Before you publish an image on Pinterest you have to add your contact details in the image because of when the image goes viral and people see to your image, then they easily contact you.
Tips for Pinterest Post
When You do save Your Image PIN, Be Sure To Keep This Thing In Your Mind.
- Always Use Google My Business Post Images
- Save PIN In your targeted Board
- Write Attractive Title under 100 Characters With Your Primary keyword
- Write Description under 500 Character with your all keywords
- Add Your Landing Page Link
If you follow the above step you can easily increase your Pinterest Followers and Engagements, once you get more followers then you have to build more trust about your company.
Once you build good trust with your followers than you can easily sell your product or service to them.
This is not a Google my Business Ranking factor but I added just for your kind information about Pinterest Marketing Strategy.
Now I tell you the main ranking factor of Google My Business if you do continuous to follow the below strategy, you will rank in your all targeting keyword, is no matter competition is high or low.Setup Your Social Media Account For Your BusinessClick To Tweet
Build Citations [Submit Your Business to another business Listing Site]
NAP (Name, Address and Phone Number) are the main ranking factor of Google My Business, because of NAP is built citations for your business.
When you build location authority (citations trust) of your business, then you can easily get rank high on Google Map Business.
When you submit your business information (such as name, address, phone number, opening-time, business category, etc.) in place of other business listings, you easily create more citations (location authorization).
In fact, other business listings also give you good business.
Like sulekha, Indiamark, Amazon, Flipkart, Yellow page, Tripadvisor and as well many more.
This business listing site is rank in Google very well, when you submit your business on these types of listing then you can easily sell your product by this listing.
But you have to rank high in this business listing, then you can sell your product on there, otherwise, this business listing helps you only for build citations.
It’s not hard to rank in the business listing site, it’s same to GMB.
Here I am here sharing my personal post share routine with you.
When I share my post on Google My Business and Social Media, I also share these posts on a business listing site.
But when I share a post on a business listing, I always change post description.
Because of, if I am use one description on all business listing site then defiantly Google will penalize my business listing, maybe sometime they blocked my business listing.
Do not use copy material (content) anytime, as Google catches you and punishes you.
I share my post in the Top 10 business Listing Site List, these sites help me to increase my ranking and also increase income.
Top 10 Business Listing Site List
|S.No||Local Business Listing Sites||DA||PA||Moz Rank||Types Of Link|
I also submitted my business in these listing, I got a good result so you should try, and share your result with me in the comment box, I would love to see your result.
According to me, you have to share your daily post on the above businesses listing site only, because of this website ranking good in Google.
This above website helps you to build location authority (citations) and also good sell, but this is not enough for high location authority.
You have to submit your business on more business listing site for more location authority (citations).
Once you build high citations (location authority), then you will definitely rank in Google Map Business.
The Location authority, also called Citation Trust, You can Check Your Citations Trust by Majestic Tool.
Schema Markup is one type of HTML code (semantic vocabulary), that you put into your website <head> to </head> part to help the all search engine return more informative result for the user. If you have ever used rich snippets and data highlighter, you will understand exactly what schema markup is all about.
When you add a local business schema markup on your website, you can add additional information about your business and services.
And local business schema informs Google about your business information and Google My Business account.
Using schema markup you can increase your CTR (click-through rate) In Search Engine Result Page.
Here you can easily make your schema code before you make this code you should to read Google Guidelines for the local business schema.
Once you have makes this code, You can check your code in one click by Google Structured Data Testing tool.
This tool previews your code live, you can easily find out if your code is tailored to Google’s guidelines, and how will your code performs in Google.
How To Improve Google My Business Ranking
If you are doing everything above the ranking factor strategy, then generally, you will see good results within 1 month, maybe even in 15 days.
Defiantly, now your business listing is rank in all targeted keywords.
But, According to me, it is not enough for good business.
Now you should try to rank for similar (related) keywords.
Before you go for a similar keyword ranking, you should analyze your Google my business listing.
If your listing has negative reviews, you have to delete those reviews for improving your ranking.
You don’t know, how to delete a negative review?
Don’t worried I will teach you later.
Once you delete your negative review, you can gradually see improvement in your ranking.
Now need to find LSI and Long tail keywords around to your main (primary) keyword.
Before we go to find those words, I’ll teach you how to remove negative reviews from the Google Maps business?
Delete Google My Business Negative Review
Everyone doesn’t like Negative Reviews on their business because it’s damage to your reputation in the market and also gives a bad signal to customers regarding your product and services.
If your GMB account is negatively reviewed several times, then those reviews surely lack your ranking, as well as a decrease in your sales and revenue.
That’s why you have to delete those reviews from your account for Good ranking and increase your additional income.
For delete Negative/ Bad Review from Your Google Map, you have to flag out your review as a policy violation.
Here are your Steps for flag out negative reviews…
- Sign in to Google Maps Business.
- If you have multiple listings, open the location you’d like to manage.
- Click Reviews from the menu.
- Find the review you’d like to flag, and then click More Flag as inappropriate.
- On your phone or tablet, open the My Business App.
- Tap Customers
- Find the review you’d like to flag, and then tap More Flag review.
Here your work is not over, now you have to inform Google about that Flag review.
You can inform Google using 3 methods
- Tweet on tweeter
- Call on toll-free number
- Contact will Google My Business Support team
I already gave you all Google My Business contact details at the starting of the article.
You can use any one method for connecting with Google employees.
when you inform Google about that review then Google will check that review, if that review is really irrelevant to your business or create a policy violation then Google Automatically Delete that Review.
Once you will delete that review, then you can see your Google Map Business listing ranking is improving.
Sometimes Google doesn’t delete a negative review, that time you have to do a positive response on that negative review. (I have added an eBook at the end of the article, in that e-book, you will find Google’s positive tips to respond to negative reviews.)Delete Google My Business Negative ReviewClick To Tweet
Improve Google Map Business Ranking According To Insights Report
Insights are the main part of Google My Business because of Insights is gives you a brief Report about Your business listing Report its means “How Your Listing Are performing In Google” and “Which Types of Changes You have to do In your Business”.
If you do changes based on your business insight report, then definitely you can Increase your Google my business ranking.
Go to the Google My Business Dashboard, click on Insight option (Above Reviews option).
Once you open the insights report, then you can see lots of Different Types of Reports options (below I covered).
Google My Business Report Types
- How customers search for your business
- Queries used to find your business
- Where customers view your business on Google
- Customer Actions
- Directions requests
- Phone calls
- Photo views
- Photo quantity
Every single report is very useful to increase your ranking.
The Queries used to find your business report help increase you’re ranking and more revenue.
That I tell you later.
First of all analyzed your queries, which drive you more traffic to your Listing.
Copy First Query (Keyword), paste this query in the keyword research tool.
Here I am using the SEMRush.
Then SEMRush Tools show you all related keywords around your main keywords.
SEMRush #1 keyword finder tool, because they provide lots of advance filter and all types of keywords results.
Below you can see, I highlight some filters, you have to filter your keyword report according to your requirement.
You don’t know how to do proper keyword research with SEMRush? I will teach you 🙂
First of all, click here to Sign up for a 7 days free trial of SEMrush.
Once your Sign up process complete, now you are on SEMRush Dashboard.
There you will get a keyword magic tool option, click on that option and enter to keyword finder section.
Set up your country, enter your keyword and then Apply.
Blink of eyes, you’ll get a list of your keywords.
That’s it, the SEMRush tool is very easy to use the tool.
Save those keywords in Excel file with search volume, Keyword difficulty, and competition.
Once again copy the second one keyword from Insight Report, past in Tool again and Repeat back keyword research process.
If you repeat this process, you now have a lot of keywords with your ranking keyword.
Now add those keywords in your Google Map Description and publish posts with those keywords.
Also, Add the keywords In Your Website Description and Website Content too.
Website on-page set up is one of the main factors of ranking.
If you implement this strategy in your Google My Business Listing, then definitely you will see a good result in your ranking within 1 week but sometimes take more time.
Website On-Page setup Boost Your GMB Ranking
Your Google map ranking is based on the lots of ranking factor, Website On-Page is one of the main ranking factors.
Now one question is raised.
How to Set up (optimize) website and content For More Ranking?
Here I am telling you a quick step of an on-page setup for optimizing your content.
Website On-page Set Up For Google My Business ranking
I know, you have already created a Contact page, but you have to add more Information about business in a Contact Page.
- Add Your Google My Business Account Full Title in the H1 tag
- Add Your service Location
- Write a short and Sweet description about business service with your location, Give the outbound link to your location website or any website they already published an article about your location (I always link to Wikipedia because Wikipedia has already published an article in our place).
- Add social media Share Option
- Add social media and another business listing review option for customers, which allows customers to easily review you on everywhere.
- Use Long Tail, LSI and Similar Keywords with your location in H2 tag under the H1 tag
- Add YouTube Videos about your service or you can also add your customer’s testimonials.
- Add your office address, which you have already added to the GMB account.
- Set Up the opening and closing time of your office, just as the GMB account is given.
- Add Contact Number, which you have already added to the GMB account as much as.
- Ember your Google My Business listing At the End of the Contact page.
[open the map-> Open Your Business-> Share-> Embed a map-> Copy HTML-> past in contact page]
- Set up business open – close hour In Website Footer.
In below screen short you will get more idea about website On-page set up for Google My Business.
If you followed all the above steps correctly, you can see rankings within 2-3 days.
These steps also improve Local Organic ranking, because you provide exact information about your business with location authority.Website On-Page setup Boost Your GMB RankingClick To Tweet
As you know well, Google always shows results based on location, you add your location to all website pages and Google accounts, which you build a high location authority (citation flow) around your business.
As a result of this, you will get better ranking in Google Maps Listing as well as in Google organic result.
Advanced Tip: Your website loading speed boosts your website ranking in Google search result and your website speed almost depends on your hosting. Hostinger is India’s leading hosting company, Click Here to Read Hostinger India Review By Blogging Sky.
|Here’s your bonus! Get ready to get your E-Book — actionable info not found in this post!|
Get Your Free E-Book with 2 Bonus
What will you get in this E-Book?
1) Google My Business Checklist (A – Z Ranking Factor Checklist)
2) How To Write Attractive Google My Business Description ( #1 Bonus)
3) Google Tips For Responding To Negative Reviews (#2 Bonus)
I do not add this Checklist In this article, once you download this E-book you will get A – Z all GMB ranking factor checklist with 2 Advance Tips which increase your business income and ranking.
I hope this article gave you clear insight into what is Google My Business and why do you use it.
No matter you are new or you have experience of Google Maps, This Article would be giving you lots of knowledge about Google My Business.
This article will help you familiarize yourself with the Google map business.
In other words, explain to you how Google Maps works and what strategy you use to rank higher in the GMB.
Mobile Marketing strategy And Social Media Strategy is a very useful strategy In Digital marketing Field.
No one tells you how to increase the local business using schema markup because they do not know about it. If they know about schema but they will never share with you! I don’t know, why do this, but this strategy actually works 2019 and beyond.
One of the main reasons for GMB ranking is Keyword + Location, Always use your Similar, LSI and Long Tail Keywords around your Main Keywords.
Google My Business Listing ranking mostly depends on your location trust and citation trust, submit your Business on other local business listing sites to increase your citations (location trust) for high ranking.
Thank you for reading the article and if you have any questions regarding this article… go ahead and leave a question in a comment below.
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